In Autumn 2017 Uniqlo teamed up with Strava to create a global running challenge. Run twenty kilometers for two weeks, at the end of the challenge runners were invited to a 10km race at the London Olympic stadium. Over 60,000 runners signed up for the challenge.
The visual identity featured an abstract map of Stratford, which was used across all elements. The campaign had to work across Uniqlo online channels, Strava, instore, OOH and at the event race day.