Women’s 10k running event held on the same weekend in Berlin, London, Milan, Paris and Madrid. The race was followed by a festival into the night.
Illustrators above:
Jamie Cullen & Valistika
Illustrators above:
Kazuki & Mat Maitland
A series of illustrations were a core part of the identity. The process involved sourcing illustrators, working together on content and style to compliment the overall identity of We Own the Night.
The result was a really rich and distinct look. The campaign was used across online, retail, OOH and at the events.
A seeding box sent out to key influencers before each event. This held the three We Own the Night shoes as well as other goodies.
Creative Director: Andy Walker
Art Director: Dona Abuaf
Work whilst at Nike Brand Design