Campaign to mark the final year of Nike’s sponsorship of the Tour de France. Featuring the worlds fastest sprinter Mark Cavendish. The headline 'Tete de Course' took inspiration from fan painted road type found over the roads of the tour.
Executions included a full takeover of the Paris Champs-Élysées store for the final week of le Tour. Visuals were also used on social media.
Creative Director: Gary Horton
Work whilst at Nike Brand Design