Professional cycling team, launched at the Tour de France.
Elements included team identity and photography, team kit design (collaborating with the manufacturer Etxeondo on the production), team vehicles, launch event (art direction of the event space), team website, social media direction, media presentation and supporting films.
This was an incredibly quick turn around project, from brief to final delivery of all elements in three weeks. Due to Belkin signing off on the sponsorship less than a month before the team launch at the Tour de France.