Launch campaign for the 2017 / 2018 season team kits, for each of the nine Eastern Europe and Russian sponsored teams.
Working together with Nike Brand Design and locally sourced illustrators to create unique assets for each team. Each team had it’s own unique illustration style relating to the teams history and the new shirt.
Campaign visuals had to work across online, retail and OOH.
Teams / Illustrators above L - R:
Zenit St Petersburg / Nikita Kaun
Galatasaray / Emeric Trahand
Ferencvaros / Peter O’Toole
Teams / Illustrators above L - R:
Spartak Moscow
Sparta Prague / Robbie Wilkinson
Lech Poznan / Peter O’Toole
Teams / Illustrators above L - R:
Maccabi Haifa / Peter O’Toole
FC Dynamo Kyiv / Ilya Slak
Shakhtar / Robbie Wilkinson
Creative Director: Wai Lau, Nike Brand Design