Retail design for the launch of the new Nike Flyknit running shoe. Communicating the campaign message ‘Impossibly Light. Incredibly Strong’ across all touch points. From the giant concrete foot suspended by a few flyknit wires to the scientific cabinets with impossibly light, incredibly strong curiosity artifacts.
At the London NikeTown entrance two large rotating drums, with fast spinning flyknit wires, caught the consumers attention and drew them to the product messaging. Small details, such as the furniture with hollow flyknit legs, reinforced the message of ‘Impossibly Light. Incredibly Strong’.
Featured in all NikeTown stores across Europe.
Creative Director: Andy Walker
Work whilst at Nike Brand Design