Personal brand identity for Laurens ten Dam, one of the most well known professional cyclists globally. Top ten Tour de France finisher, fourteen years in the pro peloton and also the most followed athlete on Strava.
Creating an identity that communicates his character and what makes him so much more than just an athlete. Laurens saying is 'Live Slow Ride Fast', meaning to slow down, appreciate and enjoy all of life. Which is expressed through his website.
The project combined positioning, brand identity, copy writing and elements including his website and merchandise.