Whilst at FutureBrand I was part of the team that created the identity for the 2012 London Olympics. In 2009 after inheriting the initial identity elements of logo, colours and font, FutureBrand’s role was to develop these, creating an identity system that would determine the overall look of the 2012 London Olympics. This would have to work across every touchpoint including venues, events, city streets, signage, online, broadcast, advertising and tickets. Helping to determine how the London Olympics were viewed and also remembered.
Creative Director: Matt Buckhurst
Work whilst at FutureBrand